A place people come back to

A shopping centre under pressure from online retail loses its reason to visit without a clear purpose. Footfall falls and visits grow further apart. The centre needs to become a place people come back to, somewhere worth spending time.

The client came with a brief wider than seasonal decoration. Across 210,600 m² - atrium, galleries and outdoor areas - everything had to come together as a single environment worth returning to.

An environment that works on the senses

The environment works on four levels of perception at once. A single lighting scene covers the whole centre: the atrium, the galleries and the outdoor areas move to the same rhythm. An interactive train runs on a timetable, with the sound of motion and certified smoke. Scent scenes follow one another through the galleries: pine, cinnamon, citrus and mint.

An environment the senses register stays with a visitor physically, and becomes a reason to come back.

The environment responds to the visitor

Visitors control the lighting scenes on the Christmas trees from their own phones. A visitor changes the light, and the environment responds to their presence.

The interactive train works as a standalone attraction in the atrium. The visitor stands inside the environment and plays a part in it.

A journey without breaks

210,600 m² brought together into a single continuous journey. 144 suspended pieces with load calculation and a cable system, plus 37 floor-level elements, most of them large-format structures we fabricated ourselves.

There are no visual breaks between the atrium, the galleries and the outdoor areas: from the entrance onward, the visitor moves through one unbroken scene.