ENTORA / Projects / The voice of the façade
Architecture
The voice of the façade
A 1,760 m² media façade - the shopping centre's own communication channel, reads from the motorway and runs 24/7.
- Client
- Family shopping centre
- Year
- 2021
- Cycle
- Concept, engineering, fabrication, installation
- Environment effect
- Shapes impression
A shopping centre façade 220 metres long - a surface seen from two distances at once: from the motorway at speed, and from the pedestrian approaches up close.
The client wanted that surface to work as a communication channel all year round: the Christmas season, seasonal sales, tenant events, brand communication for the building.
One surface for two distances
1,760 m² of screen - 220 by 8 metres. The P40 pixel pitch is matched to the reading distances from the motorway: the image resolves into a whole exactly where the driver sees it.
The same surface also works for the pedestrian close up. The building reads from the motorway and draws footfall towards it before the exit.
One channel, all year round
A single screen carries the building's communication all year: Christmas content and greetings, news of tenant sales, event and programme promotion, brand communication for the centre.
The façade runs around the clock. The shopping centre gains its own media channel at the scale of the architecture, and on that same channel it builds traffic guidance towards the zones that matter.
23-day turnkey delivery
The structure is our own design; the LED equipment is from an Italian partner. Engineering, installation and commissioning took 23 days.
The system warranty is up to five years. The building gets a working communication channel in one short cycle.
Impact
The façade became the centre's permanent communication channel
1,760 m² of screen run all year, around the clock: campaign content, tenant sales, events, brand communication. The building reads from the motorway and draws footfall towards it. Engineering and installation took 23 days, with a system warranty of up to five years.
- Dimensions
- 220 × 8 m, 1,760 m²
- Pixel pitch
- P40
- Turnkey
- 23 days
- Operation
- 24/7, year-round
A 1,760 m² channel, seen from the motorway, in 23 days
On your façade we build a LED screen as your own communication channel - turnkey in a month, with a warranty of up to five years. That's how a 220-metre façade runs 24/7, now in its fourth year.