
ENTORA / Projects / Reacts to movement
Exhibition
Reacts to movement
A 7 by 4 metre LED piece in a public space - within seconds, the passer-by becomes part of the scene.
- Client
- Developer of a public building
- Year
- 2019
- Cycle
- Concept, engineering, fabrication, installation
- Environment effect
- Holds attention · Focal point
A 7 by 4 metre LED screen in a public space. The brief - hold the passer-by's attention for more than three seconds and draw them into interaction through movement, gesture or presence alone.
We built the piece into the structure: the frame and the connections were set out at the building's design stage.


The environment responds to presence
The piece reads a person's movement. A single passer-by activates the scene on their own; a group triggers a multi-user scene. 15 animated scenes with animals switch through interaction and respond to gesture and body position.
The ambient sound tracks what happens on the screen. The passer-by stops and, within seconds, steps in.
Built into the building's design
The structure runs on a metal frame and a podium. We set out the frame and every connection at the design stage, then fitted the piece during construction.
The piece opened with the building, ready to run. End-to-end - concept, engineering, fabrication, installation.






Impact
The passer-by stops and steps into the scene
The 7 by 4 metre LED piece responds to movement, gesture and body position - to a single person and to a group alike. Interaction switches through 15 scenes, and the ambient sound tracks what happens on the screen. We built the piece into the building's design and fitted it during construction.
- Screen
- LED 7 × 4 m, P4
- Scenes
- 15
- Interaction
- body, gesture and presence tracking
- Integration
- during construction
Preparing a building that has to open with its environment already running?
We build the interactive piece into the engineering package during construction, so it runs from the day the doors open.